From book festivals to funding, book apps to climate change, Shoneyin speaks to us about all the threads that weave Africa’s creative sector.
Bonface Orucho, bird story agency
Africa is ethnically and culturally diverse. The nature of art and literary works from the continent are equally varied. African writers like Chinua Achebe, Chimamanda Ngozi, Alain Mabanckou, and Bessie Head, among many others, have elevated African arts to the global space. Still, there is a need to sustain the momentum.
Lola Shoneyin – a poet, novelist, publisher, bookseller and festival organiser – is one of the few dedicated to ensuring African literature and art get better recognition and appreciation.
When the 48-year-old published her debut novel – The Secret Lives of Baba Segi’s Wives – in 2010, she travelled around the world seeking to market her work.
“I went to some very well-organised and well-attended festivals. And each time I would go to those festivals, I would ask myself why we didn’t have a festival like this in Nigeria, and on the African continent,” she said.
The 2018 Person of the Year award winner was also disturbed by cultural gaps between Africa and the perceptions held by many of the individuals she interacted with in the European-based literature festivals.
“Sometimes, the line of interviewing or questioning itself would immediately make me feel excluded,” she said.
Inspired to make a difference for the thousands of African creatives and consumers of African literature, she launched Ake Arts and Book Festival with the first edition in 2013.
Africa’s first literature festival has since been held yearly, with the 2022 edition scheduled for 24th to 26th November after being held virtually in 2020 and 2021 due to the COVID-19 pandemic hence this year’s theme, ‘Homecoming’.
“It’s been almost like a bit of a Mecca for African creatives,” Shoneyin said. “I’ve never presented it as a Nigerian festival. For me, it has always been about celebrating talent on the African continent. For the first time in two years, we are going live at home.”
The passionate, outspoken Shoneyin recognises the role the festival has played in igniting a passion for reading African literature, especially among youthful populations in Africa.
“I cannot tell you the number of young people I’ve come in contact with who have told me that they started reading after they attended Ake Festival, and actually listened to some of the authors talk about their books,” she explained.
Shoneyin believes there is a need to attract African youth to the African literary space, a passion that led her to roll out a software application, One Read App.
Every time a book is published on the app, the author receives between $500 and $1,000. The rollout of the application realised 500 book copy sales. While the software program is on break, she believes it will boost stakeholders in the African literature publishing cycle when it resumes.
In her view, the festival has enhanced the physical connection between authors of literary works from Africa with their primary consumers.
The greatest beneficiaries of the arts and book festival have been the creators of these works. As Shoneyin highlights: “there’s a lot to be said for being in a space where you’re standing shoulder to shoulder with creative individuals whether writers, artists, dancers, poets, from other African countries, it births new initiatives.”
While Nigeria-headquartered Sterling Bank has sponsored Ake Arts and Book Festival for the past six years, Shoneyin believes more African-based sponsorships should actively support African literature through such programs as Ake Festival.
“It is my dream that African companies will invest in African creativity with the understanding that without culture in our lives, our lives are very empty and without colour,” she noted.
Beyond the issues of culture, sexuality, gender, war, insecurity and governance that past festivals have featured, Shoneyin has been critical in using the festival to agitate for environmental responsiveness and climate action, especially among school-going children and the youth.
“Even the idea of One Read for me was moving away from using paper and trying to introduce the idea of electronic access to books to the African people,” she explained.
In the build-up to COP 27, Shoneyin and the Book Buzz Foundation organised a pre-COP event in Lagos. The event’s highlight was a poetry competition dubbed ‘This is where it hurts.’ The competition attracted 564 entries, with the winner being awarded about $1000.
However, she strives in “every festival to have at least one-panel discussion that addresses environmental issues or the issues of climate change.”
According to Shoneyin, Africa’s creative sector holds immense potential, most of which remains untapped due to financial resource gaps.
“So many ideas in Africa die because of the financial challenges that limit actualisation,” she explained.
Shoneyin believes that by adapting newer models and using them to accelerate the uptake of creative and literary works, innovative ideas from Africans can be projected better.
“What people who are culture partners, or entrepreneurs, or culture enthusiasts need to do is look at some of the models that are available, but also learn to adapt them for our own environment, without losing impact.”
bird story agency