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Only knowledge that is used sticks in your mind.
Very few institutions are as powerful as the media. As storytellers to millions, we have the power to shape public perceptions and
inform narratives - good and bad.
Media coverage about Africa, overwhelmingly focuses on negative stereotypes with little to no emphasis on subjects and stories that
provide a counterpoint view.
The success, opportunities and vibrancy of the continent are often overlooked by international media and, in many instances, by
African media itself. Even when the coverage of Africa is, on its surface, positive, it is often simplistic and sometimes
sensationalist, at the expense of showcasing regular voices and stories of Africa.
Our platform serves as an antidote to the disempowering, one-dimensional narrative that is all too often told about the
African continent. Our storytelling serves as an entry point for general audiences to understand emerging perspectives
on the continent.
We also use storytelling to help individuals and organisations build connections, bring about change, and leave a
meaningful legacy with their work.
Our goal is to drive systemic change in our societies by consciously, purposefully and relentlessly championing
narratives that are empowering to the continent of Africa and her people.